Total Loyalty from C.C.R. Systems

In today's marketplace, customer service is the key to success.

Total Loyalty is a revolutionary new system to enable your company to run a customer loyalty points marketing system similar to the larger PLC'S.

Customers are issued with a membership card which is swiped through the cash register when goods are being paid for. The cash register displays customers name plus the current points total enabling staff to address the customer by name. Depending on the points system applying to the customer, points are transferred onto the customers transaction file held on the computer. Points can either be saved or used as part payment against the next purchase. The system then automatically sends out personalised letters to each customer on a regular basis e.g. Birthdays, Anniversaries, New product launches, Special offers etc. It is a proven fact that direct marketing can account for up to 50% of sales. TOTAL LOYALTY encourages customers to come to you because of the loyalty points and the personalised letters invites them to return regularly.

The Perfect Solution For
Increasing Business
All the features you will ever need:

Comprehensive database stores Information about your customers
Multiple points schemes - all fully user
Definable
Facility to pre charge cards with points
Facility to manually add points to cards
Facility to de-activate cards with reasons
being sent to the till screen e.g. stolen card
Points balance enquiry button on cash register
seamless links to Microsoft Word 97
Comes with 30 letters - can be increased
Powerful reports can be viewed or printed
Password controlled screens for security
Comprehensive help screens
Built in email

THE POWER TO INCREASE YOUR BUSINESS

Total Loyalty's powerful database stores Customer's records, loyalty details and transaction history, in addition, 10 user definable fields let you tailor the system to suit your business's requirements e.g. customers birthday, anniversary, favourite meals ect.

An unlimited number of points schemes can be set up e.g gold scheme giving 1 point per £1 spent. In addition, cards can be precharged with points and also points can be added to the customer's scheme at any time. A minimum spend can be enforced before points are given.

Details of point scheme applying to customer are held on the database. Details include current points level, date card was last used, number of times the card has been used, total spend using the card and average spend.

A standard set of powerful reports are included with the system. Reports include:- members by most transactions, current points balances, members listed by scheme and a weekly trading report. All reports can be viewed, printed or emailed.

Other Modules

Transaction analysis - shows products purchased
Multi site with head office consolidation and central database
Admission entry module for clubs and Leisure Centres
Award / Spot Prizes with sound effects.

SEAMLESS LINK TO MICROSOFT WORD

Literally hundreds of letters can be generated by the system and thirty are included as standard. Examples of letters include birthdays, anniversaries, spouses birthday, special offers and letters to encourage lost customers to return. All letters are personalised with the customers details being picked up automatically from the database. Letters are sent out in standard window envelopes thus avoiding the need to print labels.