CCR Systems ( Northern ) Ltd
0151 644 8296
Loyalty Matters
Building Customer Loyalty
Is the only way of maximising long term business profits
Is the only way of maximising long term business profits
Customers today are spoilt for choice no matter what the product and switch brands easily. This is a nightmare if you have spent large sums of money gaining new customers then find they have deserted you before you have even recovered the costs of acquiring them. There is a solution that will not only cut your defections but will attract customers to you from your competitors. It is called Customer Loyalty. Here are 14 ideas you can use straightaway to build loyal customers for your business.
1. Define what customer loyalty means to you and your organisation.
All businesses have their own views of what is meant by loyalty, and will measure customer loyalty in different ways. The first step in building customer loyalty for your business is to define what it means to you and how you will measure it. Some common measures of loyalty include the length of time the customer has been a customer, how satisfied they say they are, how often do they buy, how recently did they buy, and how much do they spend?
2. Ensure your customer data file is up to date.
Does your organisation have a good customer information file? How up to date is the information it contains? And does it contain the information you need to measure customer loyalty? Do you have the analysis tools and the internal resources to analyse and act on the data in your customer file? If not consider using an external organisation to do this work for you.
3. Identify customer types with high loyalty potential.
Are the customers you have been traditionally targeting and choosing the right ones? Do you take any customer when you really need to be selective about whom you let become customers? In all probability you have customers that range from the ' highly profitable' through to ' about breaking even' to ' highly loss making'. It is important to identify and segment your customers then make some decisions about them. E.g., Can the break-